Reeling The New Business Owner In

This post is all about the sales process. As you are aware most of the sales industry is shady by stereotype. This is due to sales people over promising & under delivering on their products, or simply not explaining how products & services will help their situation.

As a general rule, the person selling you weeks of phone time with mentors to teach you how to make money online will have no idea how the process works. I have found that they almost never understand business principles. They just know their place, & that is to close a sale. The problem with this is that they really have no idea what the curriculum is, nor do they know how people succeed when they do. As a general rule, they will see testimonials from people who have succeeded with the program they make a sale on, though they do not take operating costs into account. Rarely have they heard the term operating costs. They as well have no idea that costs come into play setting up the site regarding graphics & dropship directories.

Of course a business owner can do these themselves, investing time instead of money, but it rarely comes out as professional as someone skilled with proper tools could do it. Again, planning to make your business run will help. You will also need to have operating capital for $50-$200 per month for marketing. If you can initially invest $100 per month, you will be able to see steady progress when you are ready to market your site via PPC (another term explained in another post).

The reality of the situation is that you will learn you need between $100-$300 minimum to make your site work within 1-3 months. If you do not have that kind of operating capital, be sure you are ready for a 6-18 month process & that you can write often. As well you will need to keep up with your new credit card payments (generally at least 4% of your initial investment) & your hosting fee (between $5-$100 per month depending on support, services & overhead).

If you don't take all finances into consideration, you will have problems with cashflow later down the road. We will discuss how to figure this out in a later post.